Frequently Asked Questions

I specialize in marketing and communications for professional services firms, non-profits, and corporate teams. My services include Brand & Messaging Clarity, Client & Stakeholder Communications, Marketing Materials & Case Studies, Public Relations & Recognition, and Proposals & Pitch Support.

Getting started is easy! Schedule a free discovery call where I'll discuss your goals, timeline, and specific needs. I'll then provide a custom proposal outlining how I can support your marketing and proposal efforts.

Yes, I work with solo practitioners, small studios, and mid-sized firms. My approach is scalable and tailored to your firm's specific needs, budget, and growth stage.

I work with professional services firms, non-profits, and corporate teams—organizations that succeed by being trusted for their expertise, mission, or what sets them apart. My background spans a range of sectors, which means I bring outside perspective along with the marketing fundamentals that apply no matter what you do.

Yes—I'm based in Calgary and work with organizations across Canada.

Unlike a generalist agency, I bring 20 years of in-house marketing and communications experience, not an outside agency perspective, but real experience sitting inside organizations, doing the work under the same deadlines and pressures your team faces. I work directly with you, with no hand-offs to junior staff. I also bring graphic design skills to my work, so proposals, materials, and presentations aren't just well-written, they're well-designed too. And when a project calls for video, I can write scripts and concepts and coordinate with a videographer to bring them to life. I work as a flexible extension of your team, whether you need someone to fill a gap you don't have in-house or extra hands and senior expertise alongside your existing team.

I focus on measurable results that directly support your organization's goals—stronger client and stakeholder communications, clearer brand messaging, greater visibility through PR and recognition, and more people choosing, funding, or believing in what you do.

My brand and messaging work includes brand strategy development, messaging framework creation, value proposition refinement, target audience analysis, and content guidelines. I help clarify what makes your firm unique and how to communicate that effectively.

Yes, I specialize in website content for professional services firms, non-profits, and corporate teams. This includes case studies, organization and team profiles, service pages, about sections, blog posts, and SEO-optimized content that showcases your value and connects with the people who matter most.

Yes—I bring graphic design skills to my work, so proposals, materials, and presentations aren't just well-written, they're well-designed too. This is layout and polish on your existing materials, not full visual identity or brand-agency services like logo design or brand guidelines.

Not yet—my proposal and pitch experience is closely related, but I don't currently have direct grant-writing experience. If your primary need is grant applications, I'm happy to have an honest conversation about whether I'm the right fit.

Yes, where relevant—award and recognition submissions are part of my Public Relations & Recognition service, alongside media outreach and thought leadership.

I treat all client and project information as strictly confidential, and I'm happy to sign an NDA if your organization requires one.

I offer flexible pricing including project-based fees and retainer arrangements. Contact me for a custom quote based on your specific needs.

Yes, I offer work on an ongoing basis through monthly retainers. This provides consistent support for regular proposals, content creation, award submissions, and strategic marketing initiatives throughout the year.